Interview with a UX Designer in FinTech

I had the great pleasure of Interviewing Aabhira Aditiya, a (UX) User Experience, and Interaction Designer in the financial tech industry. Aabhira gave me great information on the importance of UX Design, how to get into the field, and much more.

Aabhira’s Background, and Experience

Aabhira Aditiya is a senior UX designer who currently works for a financial, software, data, and media company headquartered in Manhattan, New York. she completed her bachelor’s in Fashion and Lifestyle accessories at NIFT (National Institue of Fashion Technology) in New Delhi, India. In her interview, she explains that getting a UX job can be different for everyone.

After completing her bachelor’s, Aabhira got into industrial physical product design. During this time she worked in India for a couple of years. She explained that you always do research, concept design, user testing, and any kind of user validation for design methodology. After Aabhira had worked as a product designer for a few years, she went on to do her master’s in New York at Parsons School of Design. She got her master’s in Transdisciplinary Design. She explains that this wasn’t specific to User Experience Design but a discipline of all types of designs. Aabhira explained that some of her projects related to the general focus of companies, strategies, and system design. So most of her projects focused specifically on digital products.

From that point on, Aabhira become interested in the digital space of technology and User Experience Design! While at Parsons she did a lot of application designs. During her time at Parsons, Aabhira had done a summer internship at Voxy which uses AI to help users learn English. Since Aabhira was the design intern at Voxy, she was designing their web and mobile applications. This internship helped her excel, and obtain more experience in User Experience Design. After graduating from Parsons School of Design, she noticed a big boom in the industry even now more than ever with Covid-19. After graduation, she worked at a few companies such as start-ups and some digital agencies. After one year from graduating and working for different companies, Aabhira got the opportunity to work for a fintech company headquartered in Manhattan, New York City.

How Aabhira got into UX

After conversating with Aabhira for a bit, I asked her how she got into User Experience Desing. She had told me that, she “really enjoys designing products and applications that people will use”. What also drove her towards UX is being able to see the product “especially when the product is shipped, and then you get to see the users using it”. Aabhira then explained to me what the day-to-day tasks are for a UX designer. This depends on the designer and the company, as for Aabhira, she works very closely with different stakeholders, businesses, and product owners. Another team she works closely with is the Engineers since they are the ones who are contributing greatly in making the product come to life. It was very interesting to know how UX Designers work. Understanding their roles, and who they work with to make the product come alive such as, the Engineers and other designers were enthralling. Aabhira went on to explain to me that at her work she plays a big role in the interaction design part. Some of her coworkers include people with similar backgrounds. Since it can take a whole department to make a product, she must interact with all the other designers. For example, a company would have people in User Experience research, visual designers, data scientists, and documentation people. While being a UX Designer, Aabhira also conducts her own User Research when designing for products. So she will conduct her own User Research when designing for products. So overall, as a UX designer Aabhira will be in meetings with product owners, engineers, and other business persons.

How projects are conducted

Another interesting thing I got to learn is how projects are conducted. Aabhira explained that, when designing a product, they must understand what and why they’re designing, and what are the business goals. Furthermore, why they are designing the product and what are the user’s needs. User Research is another very important thing when designing a product. It can be from the companies databases or obtaining it from other outside sources. I also think that obtaining research for the product is a big thing since that shows why you are designing the product in the first place. As a User Experience Designer, you also must create wireframes. Aabhira states, that these can start off as low fidelity then to high fidelity mockups. Which then you would run usability tests once the team agrees on the prototype. For Aabhira most of her time as a User Experience Designer is spent doing wireframing and showing a step-by-step user flows.

UX Designers and their Flexible Work Environments

Since the pandemic, a lot of people are working from home but eventually, once things start to settle down we will be able to go back to the office. Aabhira states that there are some people who enjoy working from home and then others who want to go back to the actual work environment. It’s also important to have a balance of the two. So you get a face-to-face interaction.

Tools a UX Designer Uses

Aabhira says she uses Sketch and Invision. What she likes to do is either sketch the prototype first and then upload it to Invision to use the linking tools. Which will make it more realistic. A few other designing tools she used are, Omnigraffle, Accenture, and Balsamic. Primarily she uses Sketch and Invision as mentioned above. Aabhira also uses adobe products, since it is important for a User Experience to know how to use industry-standard design tools.

Key Detail for Product Design

Aabhira says the important thing to work on and understand is that you’re creating for the user. So making sure the Product is providing a solution for the user and is meeting the business goals. Another goal is to make sure the designs are validated. Aabhira explains that as User Experience Designers we make assumptions for the users but we can’t know exactly how they will react. User Testing is important in that aspect. Data is also very important to look into since it provides information for the product. Overall, Aabhira states for a product to be well designed, she needs to have a great experience and if the product accomplishes that then “it’s a good design”. Another thing is simplicity and ease of use such as getting a task done with ease. This makes for a well-designed app.

The reason for becoming a UX designer

Aabhira explains that, if you are someone who enjoys design and technology then it can be a great field for you. Another thing is, If you enjoy working with people in similar fields as you and like to work collaboratively, then User Experience can be a great field for someone. It’s also a highly demanding job!

How to get into a UX Design Job

It’s great to do a program in relation to the subject. Aabhira explains if someone wants to get into it then they can do programs such as Human-Computer Interaction (HCI), Parsons Design & Tech programs, UX Bootcamp like General Assembly, or Nielson Norman classes. With these, you can earn certifications, which can help you excel. Self-learning wireframing and prototyping is also a great way to gain knowledge and experience in UX.

Overall, It was a pleasure talking with Aabhira a Senior User Experience and Interaction Designer. She has a tremendous amount of knowledge about the field and understands what makes a great product! She is well certified and qualified in the field of UX. She is talented, determined, and very intuitive.

UX Usability

What is Usability?

Usability is measured by how well and efficiently someone can interact with your product. For a user to be able to use a product efficiently, efficiently, and easily is fantastic. The goal is for the user to be able to achieve whatever it is that they are wanting. There quality components that go into usability such as, Learnability, Efficiency, Memorability, Errors & Satisfaction.

Learnability: How easy it is for someone to achieve their goal with your product.
Efficiency: After they have learned what it is they need to do, how fast can they accomplish their task?
Memorability: If the person leaves and then comes back how easy is it for them to remember how to accomplish their goal?
Errors: How many and how big are those errors when they are accomplishing their task?
Satisfaction: how amazing was it for the person to use this product. As in how well were the design when they wanted to accomplish whatever it is they wanted to accomplish.

Usability can be very detrimental to a product. For example, if a website’s usability is difficult the likely of that person coming back is very low to none. In order to create amazing usability on a website, the website itself needs to be easy to navigate. The site also needs to make sure the words on the page are easy to see and not too small. The designs also need to be not too distracting. In order to achieve good usability is feedback from the user. If we can observe what the user is doing when they use the site. What the Strengths are and weaknesses we can obtain enough information to create a user-friendly product! By uncovering the issues, learning the opportunities to improve, and learn about the users we can create a incredible user experience.

Design Thinking

Imaeg of UX Wireframe — Photo by picjumbo.com on Pexels.com

What is Design Thinking?

Design Thinking is a process to understand and redefine issues in order to design better products. It helps provide solutions in order to solve the problem we may have in a product. A lot of companies use this process to better enhance their products. Design thinking uses logic and understanding in order to create amazing products we can use every day. After Testing you still need to maintain it and continue enhancing it and meeting all the expectations. Even Though it works doesn’t mean it can’t be enhanced! Let’s break down the process so we can get a greater understanding of each. The process looks like this:

Empathize – with your users
Define – your users’ needs, their problems, and your insights
Ideate – by challenging assumptions and creating ideas for innovative solutions
Prototype – to start creating solutions
Test – solutions

Empathize

You want to get an empathetic understanding of the issue you are trying to find a solution to. In order to achieve this is important to observe the user and know what it is they want and desire. Listening to them is like how a therapist listens to their clients in order to provide solutions to their problems. In this stage, you need to get as much information as you can from the user or audience. Knowing your audience is a must and knowing their likes and dislikes is also great.

Define

This is where you gather all the information you have gotten from your audiences and analyze the main issues/likes. We need to know everything people enjoy and dislike in order to fulfill their expectations. If we can obtain enough information, it will help the team be able to implement their ideas and possible functions for the product. Once we can define the things the audience didn’t like or want to see, we can come up with questions that can be answered.

Ideate

Here is where the team can start asking and generating ideas. Here is a space to think freely. So you can ask questions about the issues and possible functions of the product. You draw, write, and use sticky notes or photos to visually show your ideas. In this stage we need to bring out all solutions we have that can be used to solve the problem.

Prototype

Here is where you basically create the product but in a smaller version and less expensive. In this stage, we will implement the solutions. It’s basically a trial and error for the ideas we came up with in the early stages. This way when we use trial and error we figure out if the solutions we came up with will work, if they don’t we will revise or just reject it fully.

Test

This is where it gets intense because we need to test the best solutions again and again to see whether or not they hold up. During this stage, solutions are still being brought out in order to provide the best of the best. This stage is a bit hectic more than the other stage but it’s amazing to see all the work come to life. After testing is done you’re still finding better ways to enhance your product and see further into what people enjoy or don’t enjoy within the product.